American Express “Pause and Purchase” Consumer Spending Reports

I recently read several interesting reports from research commissioned by American Express®. The reports discuss a significant trend in consumer spending: “Pause and Purchase”. The study was conducted in seven countries and the end result was the confirmation that consumers are now more cautious with their spending. The reports are detailed and provide such great insight into the new consumer spending mindset.

Learn about:

    COBs (Co-created Own Brands)
    CiCo (Check In To Check Out)

It also discusses technology and social media and the incoming profile of consumers replacing the baby boomers.

Information, the use of and having the right information, is more important than ever – from developing to selling products.

Contact me for copies of the reports for the US, Canada and the UK.

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